Samsung Considers Replacing Google with Bing as Default Search Engine on Mobile Phones: What It Means for Digital Marketing

Dec 7, 2019

In the evolving landscape of digital marketing, the news that Samsung is contemplating replacing Google with Bing as the default search engine on their mobile phones has raised significant speculation and interest among users and industry professionals alike.

Implications for Digital Marketing

Amplify ROI, as a leading provider of Business and Consumer Services in Digital Marketing, recognizes the potential impact of this shift on advertising strategies and search engine optimization (SEO) efforts.

Enhanced User Experience

Switching to Bing as the default search engine could mean a change in the way users interact with their Samsung devices. Understanding how this alteration may affect user behavior is crucial for businesses looking to maximize their online visibility and engage with their target audience effectively.

How to Change Search Engine on Samsung Phone

For Samsung phone users seeking to customize their search experience, navigating the process of changing the default search engine to Bing can be a beneficial endeavor. By following a few simple steps, individuals can align their search preferences with their desired search engine choice.

Step 1: Access Device Settings

Navigate to your Samsung phone's settings menu and select 'Apps' or 'Applications.'

Step 2: Manage Default Apps

Scroll down to the 'Default Apps' section and select 'Browser' or 'Search Engine.'

Step 3: Choose Bing as Default Search Engine

Select Bing from the list of available search engine options to set it as the default search engine on your Samsung device.

Optimizing Digital Marketing Strategies

As businesses adapt to potential changes in search engine preferences by mobile phone manufacturers, incorporating agile digital marketing strategies becomes imperative. Staying ahead of industry developments and leveraging evolving trends can position brands for continued success in the competitive digital landscape.


In conclusion, the prospect of Samsung considering Bing as the default search engine on mobile phones underscores the dynamic nature of digital marketing and the importance of staying informed and proactive in response to industry shifts.